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Friday, February 28, 2014

Great content for great Occation: How to Connect With Your Audience on Valentine’s Day

As content marketers, what does Valentine’s Day mean to us? Is it merely another example of holiday ambush marketing, or are there deeper strategies involved?
We all want to attract and engage our audience, but it takes more than a virtual valentine or a set of digital roses. It’s about emotions and how we play to the audiences’ desires and wishes, without appearing manufactured of course.
Want to make your audience swoon this Valentine’s Day? Here are a few tips to help you genuinely connect through content.
1. Use those warm fuzzies