Wednesday, October 30, 2013
Wednesday, October 23, 2013
Concept testing research evaluates advertising concepts, ad theme concepts and appeals, new product concepts, pricing, brand concepts, brand names, and positioning strategy concepts.
The concept testing market research design approach for your company will develop precise and specific concept statements for development, testing, screening and segmentation.
Tuesday, October 22, 2013
Advertising copy testing research guages advertising concepts, advertising themes, and tests concept strength, comprehension, ad recall, and ad relevance.
We select from several ad copy testing environments: online, depth interviews, mail surveys, or test ad campaigns. Method depends upon the stage of copy point development.
As a broad based marketing and advertising research company, our advertising copy testing research design approach for your firm or agency will develop a precise and specific ad copy testing research process. It will be tailored to your decision agenda. We employ advanced advertising testing research measurement, questionnaire, and data collection approaches to assess ad concept strength, and execution power using both qualitative and quantitative market research methods.
Monday, October 21, 2013
Qualitative market research is best as an exploratory and developmental market research method.
Friday, October 18, 2013
Market research online communities (MROC) make "social networking" usable for reliable marketing research. Using our specially designed research focused platforms -- a special Facebook-like community portal -- we create one to three month qualitative dialogs with your target audience.
Thursday, October 17, 2013
market research methodology. Online marketing research is deployed after carefully considering research design factors. Our clients include B2B and consumer marketers, advertising agencies, and venture capital firms.
Wednesday, October 16, 2013
Market Research Overview
Saturday, October 12, 2013
Thursday, October 10, 2013
Wednesday, October 9, 2013
It might be a one-off "ad hoc" study (conducted at one particular time for a single customer) or an on-going study (panel). In the case of an opinion survey the sample is based on quotas (one defines the structure of the sample and constructs it) or by random selection.