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Showing posts with label Marketing Concepts. Show all posts
Showing posts with label Marketing Concepts. Show all posts

Thursday, October 31, 2013

Bing new logo & Interphase - The Next Phase

At Bing, we understand that search is more than simply finding information, it’s about taking action and gaining knowledge. Since Bing’s launch, we’ve talked about doing instead of searching, and how the web has changed from a collection of documents to a constantly growing digital version of life as we know it. At the same time, the devices and scenarios through which people experience the web are morphing at an accelerating rate. We no longer think about search as simply a box that people type into. We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities. Search has never been asked to do so many things in so many different ways across so many devices. It’s time to change.
Nowhere has this been more obvious than with how people use Microsoft devices and services. We can now speak to our Xbox consoles to find and interact with digital entertainment. Our Windows Phones offer contextually relevant suggestions and can translate languages in real time. Bing image search is now part of Word, and Bing Maps part of Excel. Bing is now an important service layer for Microsoft, and we wanted to create a new brand identity to reflect Bing’s company-wide role. The new look integrates the “One Microsoft” vision both from a product perspective and visually. 

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Saturday, October 19, 2013

Market Research Tools: Online Discussion Forums

Online marketing research forums -- or bulletin board focus groups -- add important "time extension" to traditional depth interviews. Online Discussion Forums are virtual discussions conducted via exclusive online portals custom built for the marketing research project.

These highly involved qualitative marketing research discussions unfold over extended time frames. Forums, sometimes referred to as "qualitative bulletin boards" or "bulletin board focus groups (BBFG), deliver an outstanding qualitative method: forums have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.
focus group on steroids

Thursday, October 17, 2013

Online Marketing Surveys

market research methodology. Online marketing research is deployed after carefully considering research design factors. Our clients include B2B and consumer marketers, advertising agencies, and venture capital firms.

Wednesday, October 16, 2013

Market Research - Where to Find the Market Information Good data sources

According to the American Marketing Association, market research is conducted to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; and improve understanding of marketing as a process. Essentially, this information helps you to identify your target customer, assess your competition, and decide on a marketing plan.

Market Research Overview

Tuesday, October 15, 2013

Guide to Market Research and Analysis

Successful businesses have extensive knowledge about their customers and their competitors. Getting accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a marketing plan. Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. In developing a market plan, your primary functions are to understand the needs and desires of your customer, select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware, and ensure product or service delivery.

Friday, October 11, 2013

New Techniques for Market research

The purpose of market research is to validate and inform a company’s planning assumptions regarding their strategy, target customer, product, and marketing communications. Technology start-ups have unique research needs. They differ from more established companies in that their market, product category, technology and competition are difficult to define. This means that the relevant market research techniques for start-ups vary from those used by bigger companies.

Wednesday, October 9, 2013

Quantitative Market Research and Qualitative Market Research

Quantitative

It might be a one-off "ad hoc" study (conducted at one particular time for a single customer) or an on-going study (panel). In the case of an opinion survey the sample is based on quotas (one defines the structure of the sample and constructs it) or by random selection.

Tuesday, October 8, 2013

Simple Market Research Techniques

                                                                                 
Do you know the techniques you can use for doing market research? What differences are involved in doing qualitative research as opposed to collecting quantitative data?

Saturday, October 5, 2013

Are Customer Surveys really important and helpful to Small Businesses?

Because satisfied customers are loyal customers.  Loyal customers come back and buy from you again, and tell their friends all about the great service they have received from you.  Then their friends come and shop with you too.
Customers that are dissatisfied or just feel neutral are more likely to try the competition.  They won’t tell you, they will just do it, and they may never come back to you.
Big businesses know this, and carry out customer surveys all the time.   A number of small businesses however will often skip market research as they feel that they cannot afford it or that it is not relevant to them.  However customer research is important regardless of business size, here’s why:

Friday, October 4, 2013

How to Survey your Market – Thinking outside the Online Survey Tools Box

I am always going on about how much small businesses need to do market research, even those who are just starting up.   Market Research will tell you everything you need to know about your customers, such as how they buy your products, and what needs they have that can be fulfilled by your products.
Many soloist and small businesses rush out into the market with their new product idea without first answering these questions, and then wonder why nobody buys their product.
One of the main reasons that research is skipped is due to lack of funds to hire a research agency, however there are a number of tools and resources available to help you run your own research studies right here on this site.

Wednesday, October 2, 2013

Guide to Market Research - For Beginner's

Research is formalized curiosity. It is poking and prying with a purpose.” -Zora Neale Hurston
 What if tomorrow your best customers were in charge of your business? That’s right: you’re out, they’re in. Your CEO is now the customer whose loyalty card whizzes like a finely oiled European sports car. And your management team has been replaced by a cadre of heavy users, students of every nuance of your business.

Saturday, August 24, 2013

The Marketing Concept

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years later.