80 Lakh Kirana outlets have been a number constantly quoted in various studies as the first consumer choice for shopping across India. They have distinct advantages that are obvious now; convenience, extension of credit, home delivery & leveraging personal relationships. But threats from outside & inside have ensured that they have evolved rapidly over the last 5 to 10 years.
Friday, November 1, 2013
Thursday, October 31, 2013
At Bing, we understand that search is more than simply finding information, it’s about taking action and gaining knowledge. Since Bing’s launch, we’ve talked about doing instead of searching, and how the web has changed from a collection of documents to a constantly growing digital version of life as we know it. At the same time, the devices and scenarios through which people experience the web are morphing at an accelerating rate. We no longer think about search as simply a box that people type into. We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities. Search has never been asked to do so many things in so many different ways across so many devices. It’s time to change.
Nowhere has this been more obvious than with how people use Microsoft devices and services. We can now speak to our Xbox consoles to find and interact with digital entertainment. Our Windows Phones offer contextually relevant suggestions and can translate languages in real time. Bing image search is now part of Word, and Bing Maps part of Excel. Bing is now an important service layer for Microsoft, and we wanted to create a new brand identity to reflect Bing’s company-wide role. The new look integrates the “One Microsoft” vision both from a product perspective and visually.
Wednesday, October 30, 2013
Wednesday, July 10, 2013
Market research can be a costly and time-intensive process. However, many businesses have begun to turn to social media as a cost-effective and in-depth tool for gaining insights into their customers, market, brand appearance and other important market research aspects. The keys to utilizing social media for market research are to understand the benefits and creating a proper research plan. These six tips offer easy to implement ways to utilize social media in your market research methods for improved, measurable results.