80 Lakh Kirana outlets have been a number constantly quoted in various studies as the first consumer choice for shopping across India. They have distinct advantages that are obvious now; convenience, extension of credit, home delivery & leveraging personal relationships. But threats from outside & inside have ensured that they have evolved rapidly over the last 5 to 10 years.
Friday, November 1, 2013
Wednesday, October 23, 2013
Concept testing research evaluates advertising concepts, ad theme concepts and appeals, new product concepts, pricing, brand concepts, brand names, and positioning strategy concepts.
The concept testing market research design approach for your company will develop precise and specific concept statements for development, testing, screening and segmentation.
Tuesday, October 22, 2013
Advertising copy testing research guages advertising concepts, advertising themes, and tests concept strength, comprehension, ad recall, and ad relevance.
We select from several ad copy testing environments: online, depth interviews, mail surveys, or test ad campaigns. Method depends upon the stage of copy point development.
As a broad based marketing and advertising research company, our advertising copy testing research design approach for your firm or agency will develop a precise and specific ad copy testing research process. It will be tailored to your decision agenda. We employ advanced advertising testing research measurement, questionnaire, and data collection approaches to assess ad concept strength, and execution power using both qualitative and quantitative market research methods.
Monday, October 21, 2013
Qualitative market research is best as an exploratory and developmental market research method.
Sunday, October 20, 2013
Quantitative market surveys for firms to quantify, measure, and segment markets. We use best of breed survey technology.
Saturday, October 19, 2013
Online marketing research forums -- or bulletin board focus groups -- add important "time extension" to traditional depth interviews. Online Discussion Forums are virtual discussions conducted via exclusive online portals custom built for the marketing research project.
These highly involved qualitative marketing research discussions unfold over extended time frames. Forums, sometimes referred to as "qualitative bulletin boards" or "bulletin board focus groups (BBFG), deliver an outstanding qualitative method: forums have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.
Friday, October 18, 2013
Market research online communities (MROC) make "social networking" usable for reliable marketing research. Using our specially designed research focused platforms -- a special Facebook-like community portal -- we create one to three month qualitative dialogs with your target audience.
Thursday, October 17, 2013
market research methodology. Online marketing research is deployed after carefully considering research design factors. Our clients include B2B and consumer marketers, advertising agencies, and venture capital firms.
Wednesday, October 16, 2013
Market Research Overview
Tuesday, October 15, 2013
Saturday, October 12, 2013
Friday, October 11, 2013
Thursday, October 10, 2013
Wednesday, October 9, 2013
It might be a one-off "ad hoc" study (conducted at one particular time for a single customer) or an on-going study (panel). In the case of an opinion survey the sample is based on quotas (one defines the structure of the sample and constructs it) or by random selection.