80 Lakh Kirana outlets have been a number constantly quoted in various studies as the first consumer choice for shopping across India. They have distinct advantages that are obvious now; convenience, extension of credit, home delivery & leveraging personal relationships. But threats from outside & inside have ensured that they have evolved rapidly over the last 5 to 10 years.
Friday, November 1, 2013
Thursday, October 31, 2013
At Bing, we understand that search is more than simply finding information, it’s about taking action and gaining knowledge. Since Bing’s launch, we’ve talked about doing instead of searching, and how the web has changed from a collection of documents to a constantly growing digital version of life as we know it. At the same time, the devices and scenarios through which people experience the web are morphing at an accelerating rate. We no longer think about search as simply a box that people type into. We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities. Search has never been asked to do so many things in so many different ways across so many devices. It’s time to change.
Nowhere has this been more obvious than with how people use Microsoft devices and services. We can now speak to our Xbox consoles to find and interact with digital entertainment. Our Windows Phones offer contextually relevant suggestions and can translate languages in real time. Bing image search is now part of Word, and Bing Maps part of Excel. Bing is now an important service layer for Microsoft, and we wanted to create a new brand identity to reflect Bing’s company-wide role. The new look integrates the “One Microsoft” vision both from a product perspective and visually.
Wednesday, October 23, 2013
Concept testing research evaluates advertising concepts, ad theme concepts and appeals, new product concepts, pricing, brand concepts, brand names, and positioning strategy concepts.
The concept testing market research design approach for your company will develop precise and specific concept statements for development, testing, screening and segmentation.
Tuesday, October 22, 2013
Advertising copy testing research guages advertising concepts, advertising themes, and tests concept strength, comprehension, ad recall, and ad relevance.
We select from several ad copy testing environments: online, depth interviews, mail surveys, or test ad campaigns. Method depends upon the stage of copy point development.
As a broad based marketing and advertising research company, our advertising copy testing research design approach for your firm or agency will develop a precise and specific ad copy testing research process. It will be tailored to your decision agenda. We employ advanced advertising testing research measurement, questionnaire, and data collection approaches to assess ad concept strength, and execution power using both qualitative and quantitative market research methods.
Monday, October 21, 2013
Qualitative market research is best as an exploratory and developmental market research method.
Sunday, October 20, 2013
Quantitative market surveys for firms to quantify, measure, and segment markets. We use best of breed survey technology.
Saturday, October 19, 2013
Online marketing research forums -- or bulletin board focus groups -- add important "time extension" to traditional depth interviews. Online Discussion Forums are virtual discussions conducted via exclusive online portals custom built for the marketing research project.
These highly involved qualitative marketing research discussions unfold over extended time frames. Forums, sometimes referred to as "qualitative bulletin boards" or "bulletin board focus groups (BBFG), deliver an outstanding qualitative method: forums have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.
Wednesday, October 16, 2013
Market Research Overview
Tuesday, October 15, 2013
Saturday, October 12, 2013
Friday, October 11, 2013
Thursday, October 10, 2013
Tuesday, October 8, 2013
Monday, October 7, 2013
Saturday, October 5, 2013
Thursday, October 3, 2013
Wednesday, October 2, 2013
Research is formalized curiosity. It is poking and prying with a purpose.” -Zora Neale Hurston
What if tomorrow your best customers were in charge of your business? That’s right: you’re out, they’re in. Your CEO is now the customer whose loyalty card whizzes like a finely oiled European sports car. And your management team has been replaced by a cadre of heavy users, students of every nuance of your business.
Monday, July 8, 2013
There are several ways to categorize the various . The vast majority of techniques fit into one of six categories:
(1) secondary research,
(3) focus groups,
(5) observation, or
(6) experiments/field trials.