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Showing posts with label Secondary research. Show all posts
Showing posts with label Secondary research. Show all posts

Friday, November 1, 2013

The Changing Kiranawala! - India

80 Lakh Kirana outlets have been a number constantly quoted in various studies as the first consumer choice for shopping across India. They have distinct advantages that are obvious now; convenience, extension of credit, home delivery & leveraging personal relationships. But threats from outside & inside have ensured that they have evolved rapidly over the last 5 to 10 years.   
         
                                      

Thursday, October 31, 2013

Bing new logo & Interphase - The Next Phase

At Bing, we understand that search is more than simply finding information, it’s about taking action and gaining knowledge. Since Bing’s launch, we’ve talked about doing instead of searching, and how the web has changed from a collection of documents to a constantly growing digital version of life as we know it. At the same time, the devices and scenarios through which people experience the web are morphing at an accelerating rate. We no longer think about search as simply a box that people type into. We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities. Search has never been asked to do so many things in so many different ways across so many devices. It’s time to change.
Nowhere has this been more obvious than with how people use Microsoft devices and services. We can now speak to our Xbox consoles to find and interact with digital entertainment. Our Windows Phones offer contextually relevant suggestions and can translate languages in real time. Bing image search is now part of Word, and Bing Maps part of Excel. Bing is now an important service layer for Microsoft, and we wanted to create a new brand identity to reflect Bing’s company-wide role. The new look integrates the “One Microsoft” vision both from a product perspective and visually. 

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Wednesday, October 23, 2013

Market Research Tools: Concept Testing Advertisng, Brands, Products, Pricing, Positioning

Concept testing research evaluates advertising concepts, ad theme concepts and appeals, new product concepts, pricing, brand concepts, brand names, and positioning strategy concepts.

The concept testing market research design approach for your company will develop precise and specific concept statements for development, testing, screening and segmentation.

                        Online Marketing Research

Tuesday, October 22, 2013

Market Research Applications: Ad Copy Testing

Advertising copy testing research guages advertising concepts, advertising themes, and tests concept strength, comprehension, ad recall, and ad relevance.

We select from several ad copy testing environments: online, depth interviews, mail surveys, or test ad campaigns. Method depends upon the stage of copy point development.
As a broad based marketing and advertising research company, our advertising copy testing research design approach for your firm or agency will develop a precise and specific ad copy testing research process. It will be tailored to your decision agenda. We employ advanced advertising testing research  measurement, questionnaire, and data collection approaches to assess ad concept strength, and execution power using both qualitative and quantitative market research methods.

Saturday, October 19, 2013

Market Research Tools: Online Discussion Forums

Online marketing research forums -- or bulletin board focus groups -- add important "time extension" to traditional depth interviews. Online Discussion Forums are virtual discussions conducted via exclusive online portals custom built for the marketing research project.

These highly involved qualitative marketing research discussions unfold over extended time frames. Forums, sometimes referred to as "qualitative bulletin boards" or "bulletin board focus groups (BBFG), deliver an outstanding qualitative method: forums have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.
focus group on steroids

Wednesday, October 16, 2013

Market Research - Where to Find the Market Information Good data sources

According to the American Marketing Association, market research is conducted to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; and improve understanding of marketing as a process. Essentially, this information helps you to identify your target customer, assess your competition, and decide on a marketing plan.

Market Research Overview

Tuesday, October 15, 2013

Guide to Market Research and Analysis

Successful businesses have extensive knowledge about their customers and their competitors. Getting accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a marketing plan. Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. In developing a market plan, your primary functions are to understand the needs and desires of your customer, select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware, and ensure product or service delivery.

Saturday, October 12, 2013

How to Find New Markets

New markets can mean markets in a new location or country. However, on a more practical level, a new market is simply a set of customers who have not purchased from you before. This means that a new market could be customers in a different part of town, socio-economic group, country or industry.

Primary Market Research Techniques

This info-guide provides a summary of primary research techniques - primary, being research that is generated first-hand by you and your business.
                              

Friday, October 11, 2013

New Techniques for Market research

The purpose of market research is to validate and inform a company’s planning assumptions regarding their strategy, target customer, product, and marketing communications. Technology start-ups have unique research needs. They differ from more established companies in that their market, product category, technology and competition are difficult to define. This means that the relevant market research techniques for start-ups vary from those used by bigger companies.

Thursday, October 10, 2013

Methods for Market research methods - an overview

There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups, (4) interviews, (5) observation, or (6) experiments/field trials.
Market Research Methods
Market Research Methods: An Overview

Tuesday, October 8, 2013

Simple Market Research Techniques

                                                                                 
Do you know the techniques you can use for doing market research? What differences are involved in doing qualitative research as opposed to collecting quantitative data?

Monday, October 7, 2013

Basic Methods for Quality Market Research

While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business.                      
                                            

Saturday, October 5, 2013

Are Customer Surveys really important and helpful to Small Businesses?

Because satisfied customers are loyal customers.  Loyal customers come back and buy from you again, and tell their friends all about the great service they have received from you.  Then their friends come and shop with you too.
Customers that are dissatisfied or just feel neutral are more likely to try the competition.  They won’t tell you, they will just do it, and they may never come back to you.
Big businesses know this, and carry out customer surveys all the time.   A number of small businesses however will often skip market research as they feel that they cannot afford it or that it is not relevant to them.  However customer research is important regardless of business size, here’s why:

Thursday, October 3, 2013

Market Research - For Launch a New Product

Do you have a new product that you want to add to your existing range?  Or perhaps you are thinking about starting up in business and you want to know if there is a market for a particular product you are thinking of selling. It doesn’t matter if you have invented the product yourself or if you are selling other people’s products you are more likely to succeed if you have done some market research the among potential customers first to ensure there is a market for it.
rocket

Wednesday, October 2, 2013

Guide to Market Research - For Beginner's

Research is formalized curiosity. It is poking and prying with a purpose.” -Zora Neale Hurston
 What if tomorrow your best customers were in charge of your business? That’s right: you’re out, they’re in. Your CEO is now the customer whose loyalty card whizzes like a finely oiled European sports car. And your management team has been replaced by a cadre of heavy users, students of every nuance of your business.

Monday, July 8, 2013

Market Research Methods - Primary & Secondary means



There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories:
(1) secondary research,
(2) surveys,
(3) focus groups,
(4) interviews,
(5) observation, or
(6) experiments/field trials.

                       
Market Research Methods: An Overview