Follow by Email

Showing posts with label Strategy. Show all posts
Showing posts with label Strategy. Show all posts

Tuesday, October 22, 2013

Market Research Applications: Ad Copy Testing

Advertising copy testing research guages advertising concepts, advertising themes, and tests concept strength, comprehension, ad recall, and ad relevance.

We select from several ad copy testing environments: online, depth interviews, mail surveys, or test ad campaigns. Method depends upon the stage of copy point development.
As a broad based marketing and advertising research company, our advertising copy testing research design approach for your firm or agency will develop a precise and specific ad copy testing research process. It will be tailored to your decision agenda. We employ advanced advertising testing research  measurement, questionnaire, and data collection approaches to assess ad concept strength, and execution power using both qualitative and quantitative market research methods.

Wednesday, October 16, 2013

Market Research - Where to Find the Market Information Good data sources

According to the American Marketing Association, market research is conducted to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; and improve understanding of marketing as a process. Essentially, this information helps you to identify your target customer, assess your competition, and decide on a marketing plan.

Market Research Overview

Saturday, October 12, 2013

How to Find New Markets

New markets can mean markets in a new location or country. However, on a more practical level, a new market is simply a set of customers who have not purchased from you before. This means that a new market could be customers in a different part of town, socio-economic group, country or industry.

Thursday, October 3, 2013

Market Research - For Launch a New Product

Do you have a new product that you want to add to your existing range?  Or perhaps you are thinking about starting up in business and you want to know if there is a market for a particular product you are thinking of selling. It doesn’t matter if you have invented the product yourself or if you are selling other people’s products you are more likely to succeed if you have done some market research the among potential customers first to ensure there is a market for it.
rocket

Wednesday, July 10, 2013

Types of Social Media Fans - Which type of You Are ?

Types of Social Media Fans - Which type of You Are ?


Social Media a great tool for Market Research

Market research can be a costly and time-intensive process. However, many businesses have begun to turn to social media as a cost-effective and in-depth tool for gaining insights into their customers, market, brand appearance and other important market research aspects. The keys to utilizing social media for market research are to understand the benefits and creating a proper research plan. These six tips offer easy to implement ways to utilize social media in your market research methods for improved, measurable results.

Sunday, July 7, 2013

A Simple Rule to Eliminate Useless Meetings

Ask your team to identify their biggest productivity killer and inevitably two issues will rise to the top of the list: managing their inboxes and their meeting schedules. I'll tackle the former in a future post. For now, I'd like to focus on increasing the value of meetings by sharing a practice our team has implemented to great effect.
Bear in mind: Just because the material has been sent doesn't mean it will be read. Taking a page out of Jeff Bezo's book, we begin each meeting by providing attendees roughly 5-10 minutes to read through the deck. If people have already read it, this gives them an opportunity to refresh their memory, identify areas they'd like to go deeper on, or just catch up on email.
If the idea of kicking off a meeting with up to 10 minutes of silence strikes you as odd, you're not alone. The first time I read about this practice it immediately conjured up images of a library or study hall, two of the last forums I would equate with meeting productivity. However, after the first few times you try it, not only won't it be awkward -- it will be welcome. This is particularly true when meetings end early with participants agreeing it was time well spent.