Advertising copy testing research guages advertising concepts, advertising themes, and tests concept strength, comprehension, ad recall, and ad relevance.
We select from several ad copy testing environments: online, depth interviews, mail surveys, or test ad campaigns. Method depends upon the stage of copy point development.
As a broad based marketing and advertising research company, our advertising copy testing research design approach for your firm or agency will develop a precise and specific ad copy testing research process. It will be tailored to your decision agenda. We employ advanced advertising testing research measurement, questionnaire, and data collection approaches to assess ad concept strength, and execution power using both qualitative and quantitative market research methods.